Case Study
Elevating the Post-Purchase Experience into a Growth Engine
“The post-purchase moment is now an opportunity, not just a formality. Thanks to Falcon, it engages our customers meaningfully and drives real results”
Milliways crafts super-natural, plant-based chewing gum that delivers bold flavors without plastic, sugar, or synthetic ingredients.
Unlike conventional gum, every piece is made from only eight plant-derived components and wrapped in fully biodegradable packaging- kind to both people and the planet.
Falcon implemented a tailored post-purchase solution to meet Milliways’ unique needs:
Continuous Optimization: Real-time analytics allowed Falcon to refine offers, timing, and messaging to maximize engagement and conversion.
Brand-Consistent Messaging: The post-purchase interface maintained Milliways’ playful and conscious tone, ensuring a cohesive experience from purchase to upsell.
Playful, Brand-Consistent Messaging: The post-purchase touchpoint carried the same cheerful, colorful tone that defines Milliways, keeping the experience light, fun, and on-brand
This approach transformed a standard confirmation page into a strategic touchpoint, enhancing both the customer experience and revenue potential, generating $0.25 in revenue per transaction (RPT).
+$0.25
revenue per transaction
Why It Worked
The initiative succeeded because it aligned with Milliways’ audience expectations and brand values:
Relevant & Delightful Offers: Recommendations felt like a natural extension of the original purchase, encouraging customers to try new products.
Seamless Customer Experience: Post-purchase interactions reinforced trust and satisfaction, making customers feel valued rather than marketed to.
By turning the post-purchase moment into a curated discovery experience, Milliways strengthened both loyalty and revenue while keeping the customer experience central
