Case Study
Amplifying Festival Fashion Beyond Checkout
“Falcon helped us make the post-purchase experience feel natural and on-brand, and it’s exciting to see it not only delight our customers but also drive real results for our business”
iHeartRaves is the leading destination for festival fashion and rave wear, offering bold, creative, and expressive apparel that helps customers feel confident and connected at every event.
More than just clothing, the brand celebrates individuality, self-expression, and community across the global festival scene.
Their mission is simple: empower customers to look and feel their best, while keeping the spirit of the rave alive.
Falcon collaborated with iHeartRaves to create a personalized post-purchase journey tailored to their vibrant customer base.
Our strategy focused on extending the excitement of a rave-ready purchase by offering highly relevant add-ons directly on the thank-you page. Instead of interrupting the experience, these offers felt like natural extensions of the customer journey.
Tailored Add-Ons & Experiences: customers were presented with highly relevant offers seamlessly integrated into the confirmation flow.
Emotion-Driven Personalization at Scale: every recommendation was personalized to match the shopper’s purchase and preferences. Thousands of unique post-purchase experiences were delivered daily, so no two journeys felt exactly the same.
Real-Time Optimization: Continuous analytics fine-tuned offers in real time, maximizing both relevance and impact-making every customer feel the experience was designed just for them.
Falcon leveraged scale, personalization, and iHeart’s brand energy to turn the thank-you page into an engaging brand channel- generating $0.32 in revenue per transaction (RPT) while scaling seamlessly across their audience.
+$0.32
revenue per transaction
Why It Worked
Falcon’s approach succeeded because it matched iHeartRaves’ community-driven brand energy. Customers saw the offers not as sales tactics, but as part of the fun.
On-brand, vibrant, and community-first
Designed to increase lifetime value while keeping the vibe seamless
Fun, clear, and easy to engage with
Increased incremental revenue, with highly relevant offers boosting per-order value
Deepened emotional connections, turning one-time buyers into loyal members
